The year started normally enough. The autumn had been good to us. Warm weather, absent the extreme rain of 2018, meant healthy vines entered dormancy. We enthusiastically embraced new cover crops, created a novel composting program designed to stimulate mycorrhizal fungi, and bought a flail mower to mulch vine pruning wood in the vineyard.
The front of house team was equally buoyant. We established new partnerships with restaurants throughout the region, negotiated with distributors who could expand our reach beyond the Baltimore/Washington/Annapolis triangle, and looked forward to enhancing our onsite hospitality.
We had even managed to find an exciting solution to the challenging 2018 red wines, partnering with our friends at McClintock Distilling to produce an interesting fortified wine that will, after aging in barrel for a few years, offer a delightful after-dinner alternative from Dodon.
The concerns for the upcoming vintage were either familiar – the winter was too warm - or seemingly distant – the expanding infestation of spotted lanternfly. We have learned to mitigate the detrimental effects of these threats. We were also poised to turn our first-ever profitable year. Even climate change and reports of a new viral pneumonia in China looked remote.
A Different World
The optimism that propelled us into 2020 now feels like a different world from the one we now inhabit.
The pandemic-related challenges that we face - revenue loss, higher expenses, the health of our employees and their families - across all segments of the operation are the same as those that face many similar small businesses. Despite these challenges, and sometimes because of them, there have been many rewarding moments.
Curbside pick-up, drive-through, and home delivery have been very popular. The largest source of revenue, about half, comes from these direct-to-consumer sales for off-premise consumption. It is enormously rewarding to think that the wines bring you pleasure, satisfaction, and fond memories. The entire team is very grateful for the response of our club members, which will allow us to make payroll and purchase essential supplies through the summer.
Our other sources of revenue – club hours, Dodon ‘til Dusk and other events, tours and tastings, and sales to restaurants and shops - have vanished. Although wine shops are still open, their sales tend to “big box” brands at the expense of small-production wineries like Dodon. After brisk sales in January and February, we have sold just three cases of wine to shops since then.
On the production side, we replanted 1,500 vines to replace those that have died over the past 10 years. The slow start to the season has given us extra time for under vine weed control, and we have added new native plant gardens around the winery. Two significant frost events have required additional shoot management. We do not yet know the full effects of the frost, but I estimate that white wine production will be a little less than half of what we projected. Red production, however, looks like it will be only slightly reduced.
Of late, there have been some darker burdens, apparently based on the mistaken belief that Polly’s brother, currently the Anne Arundel County Executive, owns the winery (he does not) or has made policy decisions to benefit us (he has not). Hoping that county businesses will open faster, a few people made hostile comments on a private Facebook page - threatening the vineyard with “a case of the roundup,” to “burn his [expletive] down,” to “turn [Annapolis] harbor into red wine,” and even “a dirt nap” - that frightened us. These comments also caught the attention of the police who have enhanced security for the farm.
Looking Forward, Staying Well
We do not know exactly what the future will hold. Drawing on my public health experience, Regina, Alley, Polly, and I conducted a “table-top” exercise to understand alternative scenarios and determine how the vineyard operation can keep going over the next few years no matter which occurs.
The least likely scenario - that the pandemic will end quickly, either spontaneously or from a medical magic bullet – would allow a return to business as usual sometime soon. All other scenarios involve some degree, large or small, of risk that will require careful planning. Above all else, we want our visitors to stay well and to feel safe when they visit. My disposition is to be overly cautious, not cavalier, this season.
Because the plants and animals continue to need tending, we first focused on the safety of Dodon’s production and front-of-house staff by updating our standard operating procedures with information on personal health and hygiene, maintaining a clean workplace, physical distancing, and shared tools and equipment. We have also hired additional vineyard staff to mitigate concerns that several of us could become ill or require quarantine or extended isolation.
Our next task is to meet the needs of club members. We plan to continue curbside operations, home delivery, and enhanced club discounts for the foreseeable future. Because we have plentiful outdoor space, our reopening plan has started there. Regina is finalizing procedures for extended club hours when we can have them.
While we have spent many hours reading and attending webinars to understand the appropriate safety procedures, we would be very grateful for your input on what you believe will give you confidence that you will be safe when you visit us. Please leave your ideas in the comment section or send an email to Regina. We will be publishing these plans very soon as it seems likely that outdoor dining and related activities will soon be allowed.
It is unlikely that Dodon will host this year any indoor events, including tours and tastings, dinners, or private gatherings, and we doubt that restaurants will fully recover quickly. In the long run, we will thus need to increase direct to consumer sales to keep going.
To accomplish this goal, we have set up a small studio in the Collectors Room for virtual tastings. Those who have participated in these seem to have enjoyed them tremendously. It is a wonderful way for friends and colleagues to gather and spend some time together, and it will help introduce Dodon to those who do not know us.
Beyond our own needs, Dodon is part of a larger community, one that has largely pulled together in mutual support during the pandemic. We recognize that while it has created challenges for us, many are having a much harder time than we are. We have thus offered to serve as a pick-up location for local farms that have also lost their restaurant markets, established a donation program, and extended club benefits to the hospital and food workers that have supported us.
How we interact with each other may be different this year, but the essence of the Dodon experience – warmth, rustic elegance, and impeccable service – will, we hope, be familiar to you when you visit. Like our annual dances with nature in the vineyard, curiosity, critical thinking, redundant systems, planning, and humility will sustain us.
From all of us, please be safe and stay well.